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Many SEOs often forego Bing optimization in favor of their higher traffic counterpart, but this is another reason to diversify your target search engines. Google may be interested in extending the search deal, but if the deal falls through, Microsoft would be one of the few remaining options for Mozilla,” said Brinkmann. “Mozilla might want to have a backup plan when the search contract with Google runs out in 2023. Why are they running this test with Bing? Mozilla hasn’t disclosed the reason, but most of their revenue comes from search engine deals. About 1% of Firefox desktop users may notice that the default search engine is changed when the installation of Firefox is picked for the experiment,” explained Brinkmann. “The study started on September 6 and it will run until early 2022, likely January 2022. Last August, Google and Firefox reached a deal where Google paid Mozilla “between $400 and $450 million per year for the privilege of becoming the Firefox web browser’s default search engine in most regions,” said Brinkmann. Chrome obviously defaults to Google, but so do Brave and Firefox. “Like all browsers, Mozilla Firefox automatically configures a browser to a default search engine for performing searches via the address bar,” wrote Lawrence Abrams on BleepingComputer.
ECOSIA EXTENSION FIREFOX ANDROID
Google to offer mandated ‘search choice’ to EU Android users in 2020.Ecosia says it will boycott ‘search choice’ auction on Android in Europe.We’ve written about search choice before as it’s been a topic of conversation even beyond the search community:
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“Mozilla is running an experiment on 1% of the Firefox desktop population currently, which sets the default search engine to Bing in the web browser,” said Martin Brinkmann for ghacks.